Why companies are failing to achieve ROI with benefits offerings

💸Despite 87% of people having access to mental and wellbeing benefits, only 23% actively engage with them (Harvard Business Review).

Why??

This isn't through a lack of demand for benefits - Gallup finds that 64% of people view benefits as "very important" when considering job offers.

The current issues with workplace employee benefits:

1. Over-spending on benefits people don't actually want

2. over-reliance on generic benefits

3. antiquated attempts at encouraging adoption(these are slow and expensive: consultants, education, top-down role-modelling, internal marketing campaigns, policy writing... 💸🗑)

4. low quality information from surveys

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So, how to achieve ROI on your benefit spend?

1. access quality data informing what people actually want (& when)

2. tailor benefits to departments / locations / time periods (saving you money!)

3. use digital tools such as Blinktime to sustain engagement

4. better equip line-managers to be more authentic & consistent

5. review data, adapt to changes in trends & needs

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Then, set yourself apart from competitors by proving your culture to job candidates with data-led evidence 🕵♂️📈